Campaign Coalition is the leading expert in the field of youth marketing consultants. As youth marketing consultants
we were the company that helped the world “flip” for POGS. Campaign Coalition president Shane DeRolf helped put
Campaign Coalition at the head of the pack of youth marketing consultants with one of the most successful campaigns
in product marketing to children in the mid-1990’s.
With Shane DeRolf’s lead, our youth marketing consultants developed ideas for marketing to youth that were responsible
for the World POG™ Federation generating over $25 million in domestic and international licensing revenues in less than
two years. Shane DeRolf carried out all creative and product development as well as developing and implementing the
Strategic Marketing to Children plan. The Strategic Marketing to Children plan has become the backbone of our success
as a team of youth marketing consultants.
We have also used our expertise as youth marketing consultants to develop GeeBIZ!™, Business Intelligence for Students.
GeeBIZ!™ is a prototype for a national business journal for high school students and teachers. We used our skills as
youth marketing consultants to bring together great art and engaging feature articles. We urge you to take a look at
our Case Studies section so you can read more about our success as youth marketing consultants.