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World POG™ Federation

Product Development

CLIENT: World POG™ Federation

OBJECTIVE: Create an international toy phenomenon and generate wealth by branding and marketing a little known children's game from Hawaii played with cardboard milkcaps.

SOLUTION: As Executive Vice President, Creative Director and founding partner of World POG™ Federation, Campaign Coalition president Shane DeRolf helped negotiate the purchase of the POG™ trademark from the Haleakala Dairy in Maui, Hawaii and build a company that went from zero to over $25 million in sales in less than 18 months. Responsibilities included Strategic Planning, Branding, Marketing, Licensing and Education. Developed the Educational Division and licensed the rights to produce educational POG™ brand milkcaps from the Core Knowledge Foundation. Created the company mascot, POGMAN™ and wrote six children's books for Random House. Helped negotiate and secure the master toy license with Hasbro for POG™ The Game. Conceived and wrote the Global Licensing Strategy that served as the blueprint for the company's licensing division, the single most profitable division of the company.
Product Development

Marketing and Communications Specialists in Nonprofit Consulting

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