Case Study: EDUCATION for Middle Schools
Inkydinkyinc
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CLIENT: Inkydinkyinc
OBJECTIVE: Create a character education program for
middle school-aged students that would position the development
of one's character as something worth investing in.
SOLUTION: Middle school students are a tough audience.
Caught between adolescence and adulthood, they are struggling
to find themselves in the midst of unprecedented peer pressure
and pervasive media stimuli. To reach them, we developed a character
education program that spoke in ways they could understand and
trust. Straight up, we challenged them to...
GET A LIFE! ...of character.
And we followed through with that challenge every day. Each morning, over the PA system, a student or invited guest from the community would read the QUOTE AND THOUGHT OF THE DAY. These quotes and thoughts are meant as springboards for discussions later in classrooms or to inspire individual reflection. For example...
SAMPLE QUOTE AND THOUGHT OF THE DAY:
To be read over the PA system
"I have no particular talent.
I am merely inquisitive."
--Albert Einstein
Strange words coming from the man who brought us the
Theory of Relativity but what is he really saying?
In the pursuit of good grades and high test scores,
have we possibly undervalued the importance of an
inquisitive mind?
And if so, what can we do about it?
One story Einstein liked to tell about his childhood
was of a "wonder" he saw when he was four or
five years old -- a magnetic compass. The needle's
invariable northward swing, guided by an invisible force,
profoundly impressed the young child. The compass convinced
him that there had to be "something behind things"
...something "deeply hidden." Because of a simple
compass, a flame of perpetual inquisitiveness within Albert
Einstein was born.
How about you?
Have you found your compass yet?
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The curriculum is further reinforced with Daily Lesson Plans
provided to teachers to inspire classroom discussion and wall
posters throughout the school containing particular quotes,
thoughts and biographical information about their respective
authors.
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