Case Study: DIRECT RESPONSE MARKETING
Sensory Learning Institute
CLIENT: Sensory Learning Institute
OBJECTIVE: Using direct response marketing and advertising,
brand and position an innovative children's learning development
company for franchising while immediately acquiring prospects and
increasing the number of paying clients to the Institute.
SOLUTION: In 60 days, Campaign Coalition designed a new logo,
wrote a marketing plan, conceived, developed and launched a DR ad
campaign, wrote and produced a DR mail brochure, designed a trade
show exhibit and redid the Institute's website. We are currently
leading the marketing effort to develop the Institute's franchise
business plans. And best of all, in less than 9 months since our
initial engagement, the number of paying clients to the Institute
per month has increased sevenfold. |
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