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Case Study: DIRECT RESPONSE MARKETING
National Parks Conservation Association


CLIENT: National Parks Conservation Association

OBJECTIVE: Create an engaging, but inexpensive, communications piece that would inspire the general public to communicate the importance of increasing funding for our national parks to the President of the United States.

SOLUTION: Though Campaign Coalition created the entire advertising campaign for Americans for National Parks, we're especially proud of the GoCard™ we designed for President Bush. We called it "From a Flower to a Bush." Free GoCards™ were strategically placed in distribution racks across the country inviting people to take one and mail it to the President. It worked--our design quickly became the most successful GoCard™ in the company's history. We figured with all the boring stuff the President has to read, we thought we'd provide him with something that communicated our client's objective while making him smile... a few thousand times.
Direct Marketing



Marketing and Communications Specialists in Nonprofit Consulting

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