Shane DeRolf, President & Creative Director, brings more than 25 years of passion, creativity, strategic planning and branding expertise to his role as president and Creative Director of Campaign Coalition. He has served as president and founder of Random House Entertainment, president & CEO of Smart Studios and Partner and Executive Vice President of World POGTM Federation, the marketing team that transformed an idea into an international toy phenomenon with sales of more than $25 million in less than 18 months.

Shane's talent for molding ideas into successful ventures has led to a powerful track record marketing a variety of products and services for clients around the world. His unique approach combines tactical social marketing methodologies with cutting-edge design and copy that gets noticed and delivers results. In addition to providing innovative brand development for clients of all shapes and sizes, Shane’s zeal for social justice and education has led him to produce award-winning children’s television programming and PSA's including "The Crayon Box That Talked" for the Ad Council and "Watts On Your Mind," the largest national children’s communications campaign in the history of the Ad Council and the EPA. His extensive body of work has caught the attention of such publications as the Los Angeles Times, Boston Globe and U.S. News and World Report, which wrote that with Shane DeRolf, "a single, eccentric imagination is clearly at work."

Shane is the author of six children’s books, including "The Crayon Box That Talked," Random House and is a recipient of the Partners in Public Service Award of Excellence from the National Broadcast Association.

Karla Hills, Art Director, is a graduate of the prestigious Creative Circus, Advertising Arts School in Atlanta, GA and is Campaign Coalition’s in-house guru of design and pre-press.

But Karla is more than a visual and graphic artist. She has a unique understanding of business and strategy that few “creatives” do. These insights provide her with the ability to consistently deliver creative solutions that are not only smart, clever and downright inspirational, but that are 100% on the mark strategically as well. According to Campaign Coalition president and Creative Director, Shane DeRolf, “Karla makes my job way too easy. She consistently turns good ideas into great executions. And if that’s not enough, she does so with one of the most incredible work ethics I have ever had the pleasure of working with.”

Before joining Campaign Coalition, Karla’s clients included Fox Television, Giant Bicycles, Naropa University, Norwest Banks, Spectra Logic, US West Dex, Wells Fargo, Teacher’s Discovery, The Performance Group of Northern California, Wildlife Management Education Fund and the City of Durango.